Despite all of the attention given to various ways consumers can now watch video programming like Hulu, YouTube, iTunes, men’s restrooms (yes, some bars actually have video players over urinals in their bathrooms, but I digress…) TV is still the number one source for viewing video content. This new Nielsen funded survey reported by medialifemagazine.com found that television makes up 99 percent of all video consumption.
So, even though there are more trendy print publications cropping up, “new” radio stations changing their formats, and new online tools for social media such as Facebook and Twitter all vying for not only your advertising dollars, but attention as well, TV is still the reigning champion for telling your story to potential customers!
Just because people can watch some of their favorite shows on their iPhone or computer at home doesn’t mean that they do. I think this study shows that as an industry, TV, is still very much alive and remains relevant because it can deliver an emotional message with pictures and sound to a targeted audience.
This is all the more reason to be considering cable TV as an important tool in your media arsenal. Even NBC President Jeff Zucker admitted last month that two thirds of NBC Universal’s profits now come from cable. “We’re first and foremost a cable network company,” he said. He also mentioned that advertisers must consider USA as a competitor with the traditional broadcast networks. “If you’re an advertiser and want mass reach”, he said, “you have to be on USA,” the top-rated cable network.
If 99% of video content is still on TV and more than half of that viewing is on cable networks, shouldn’t cable TV be the largest share of a companies media allocation?
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