Welcome to my personal reference site for information and advice on marketing and advertising! My goal is to provide resources and examples from my experience in media to help you be more focused with your marketing plans and make better decisions with your advertising dollars. While working in media sales in both radio and TV in Kansas City, I have developed a method of discovering a client's needs and recommending successful advertising solutions that are designed to make a return on their investment.
So, what does it take to create a successful campaign? Based on my experience I have learned that it takes 3 key elements to achieve your campaign goal in any medium:
1. Research 2. Message 3. Frequency
Intrigued? Need some help? Browse through my site to learn more about me and what I do. I invite you to schedule a consultation about your business so that soon you'll be telling your friends, "Ray Martin is My Ad Guy!"
"In my first year working with Ray, my business doubled!"