I have been promoting the benefits of cable television as a way to make an ad campaign more efficient, effective, and affordable for quite some time. I also often suggest that businesses put together short videos for their websites or video on demand platforms that cable service providers offer. I thought that the best way to accomplish both might be to make my own video to serve as a consistent way to show clients an example of how other companies successfully use cable TV and to serve as a sample of what a VOD might look like.
This video is based on a presentation I have given to marketing classes and agencies in the KC area. I was able to pair it down to about 5 minutes which is an average attention span of a VOD viewer. Whether you’ve never considered using cable TV to tell your story, or have been using it for years, I think you’ll learn something by watching this.
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You may also watch a low resolution version in the player below.
Does your company have a consistant sales piece for potential clients or customers to see? Do you have any experience with video on demand? I’d love to hear some of your stories!
