I ran across this success letter from one of my clients today and thought it was a great testimony of not only the products that I often recommend to others, but also of the fact that it was well written. It reminded me that I should be using these letters more often!
This was published in the August 2008 Time Warner Cable Media Sales Kansas City Monthly Newsletter:
“When Sprint Center brought ‘Walking 
With Dinosaurs – The Live Experience’
to Kansas City in early June, the marketing
campaign included a cross-promotional
schedule with TWC Media Sales
that utilized spot advertising, Video on
Demand and an enter-to-win web contest.
‘Our 30-second commercials did a great
job of teasing the event, but I think
guests didn’t quite understand the enormity
of the show. With our three-minute
clip airing on Video on Demand, viewers
were able to watch additional behind-the
scenes footage about the show and learn
how the dinosaurs actually worked. My
follow-up report showed over 300 VOD
viewings. In addition, we interwove a
dinosaur trivia web contest into the campaign.
Nearly 200 participated in the
contest to win ticket packs to the show.
Cable was a great value to maximize our
advertising dollars. It allowed us to target
by location a diverse group of potential
guests with more disposable income.
Thanks to this multi-faceted campaign
using cable networks, VOD and Internet,
Time Warner Cable put us over the top of
reaching our sales goal!’
With Dinosaurs – The Live Experience’
to Kansas City in early June, the marketing
campaign included a cross-promotional
schedule with TWC Media Sales
that utilized spot advertising, Video on
Demand and an enter-to-win web contest.
‘Our 30-second commercials did a great
job of teasing the event, but I think
guests didn’t quite understand the enormity
of the show. With our three-minute
clip airing on Video on Demand, viewers
were able to watch additional behind-the
scenes footage about the show and learn
how the dinosaurs actually worked. My
follow-up report showed over 300 VOD
viewings. In addition, we interwove a
dinosaur trivia web contest into the campaign.
Nearly 200 participated in the
contest to win ticket packs to the show.
Cable was a great value to maximize our
advertising dollars. It allowed us to target
by location a diverse group of potential
guests with more disposable income.
Thanks to this multi-faceted campaign
using cable networks, VOD and Internet,
Time Warner Cable put us over the top of
reaching our sales goal!’
Emily Rand
Manager, Communications & Marketing
AEG Sprint Center”
Manager, Communications & Marketing
AEG Sprint Center”
I like this testimonial because Emily talks about the success of advertising with multiple platforms to reach people. I love the Video On Demand comments because I’m a big fan of telling stories in a longer form than just what traditional :30 commercials allow. The VOD lets you to do that.
Are you using video on your website or on a platform like VOD to help your customers get to know you or what you do better? Are you using success stories from your clients to help give you more credibility?
