Time Warner Cable has pooled it’s production talent from across the country to launch a new interactive web page with commercial templates available for local customization. This is ideal for small businesses who don’t have the resources for an expensive production shoot. These commercials are high quality ads that can be tweaked for many different types of campaigns at a fraction of the cost. The site can be found at www.cablemediasales.com/easycom and currently has the following categories available.
- Restaurant
- Automotive Aftermarket
- Medical/Dental
- Pharmacy
- Attorneys
- Home Maintenance
- Spas and Salons
- Plastic Surgery
- Insurance
- Builders/Developers
- Financial
- Retail
- Education
Using stock footage and television commercial templates has been a long time best kept secret in advertising agencies and production houses when making good quality local commercials, but this is the first example of Time Warner pulling from the creativity of many producers from around the country to offer low cost commercials for local companies to use.
Take a look at the site and give me some feedback!
